Thursday 24 May 2018

Bvlgari exclusive limited edition watch for SOC members

Bvlgari, an Italian luxury brand, and Supercar Owners Circle, a high-end auto club, jointly launched the Octo Tourbillon Sapphire SOC limited edition watch at the Bulgari Hotel di Milano in Milan. The target consumer of the watch is positioned as “the most demanding in the world”. Harsh car collectors." Bvlgari and SOC also signed a three-year cooperation agreement. Bulgari will launch more limited products with SOC in the future to meet the needs of SOC members and organize more activities in conjunction with SOC.

The SOC is an exclusive club for owners of the most rare cars and top car collectors. The SOC was founded by Florian Lemberger and only owners of cars, vintage cars or supercars worth more than 1 million pounds (1.5 million euros) can join the SOC.

The purpose of the SOC is to provide ultra high net worth individuals (abbreviated as UHNWI) of super high net worth individuals (abbreviated as UHNWI) luxury services for super vehicles throughout the entire process of purchase, use, maintenance and sales, and to hold contests and rallyes around the world. A combination of SOC Weekends weekend events to promote automotive culture.

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