Industry data from 2025 indicates a further intensification of the sales contraction trend within the Swiss watchmaking sector; however, the report simultaneously reveals a critical market characteristic—the global watch market has become highly polarized. Even against this industry backdrop, Breitling delivered an impressive performance, once again securing a spot among the top ten global watch brands and sustaining its robust growth momentum. Best luxury Breitling clone watches online, buy replica watches at firstwatchclone.co.
Breitling's remarkable growth miracle owes much to the exceptional contributions of its CEO, Georges Kern. Georges Kern, formerly the youngest CEO in the history of the Richemont Group, is a name familiar to many watch enthusiasts—a recognition largely cultivated during his tenure at IWC. During that time, he infused the brand with a profound sense of cultural relevance; for instance, he actively highlighted the identities of numerous film stars, athletes, and musicians as watch aficionados. Furthermore, he transformed the red carpet into a pivotal stage on social media for showcasing the interplay between timepieces and haute couture, thereby fully unleashing the cultural potential and market vitality of the watch brand amidst high-profile exposure.
In 2017, Georges Kern officially joined Breitling, assuming the role of CEO and becoming a shareholder in the brand—a development that ranked among the most-watched news stories in the watch industry that year. Upon taking the helm at Breitling, his mission was to drive growth and transform the company into a leading luxury watch brand. He implemented numerous operational strategies that had already proven effective in practice, yielding remarkable results. The outcomes speak for themselves: according to authoritative industry reports and valuation data from investment firms, when the private equity firm CVC Capital Partners acquired an 80% stake in Breitling in 2017, the brand was valued at approximately 800 to 900 million Swiss francs. By 2022, when the Swiss private equity firm Partners Group acquired a controlling stake in the brand, Breitling’s valuation had soared to 4.5 billion USD (approximately 4.1 billion Swiss francs). In a span of just five years, the brand’s valuation surged by over 356% to 413%—a growth rate of more than 3.5 to 4 times—while Breitling’s turnover also climbed significantly in tandem, cementing its status as a true success story of growth within the world of haute horlogerie.




